A big buzzword right now is "networking". The concept isn't a new one, but in the midst of all the recent layoffs, job seekers are being told that they need to "network, network, network" to get a job. And it's absolutely true! Unfortunately, many don't know how to network properly. In the Goldilocks story, it took her a few tries to get it "just right", as it does with many job seekers.
One of the biggest mistakes is to connect with the wrong people and expect too much- we'll call the people who do this Papa Bears. The first group of people you should connect with are your peers, including former co-workers and vendors with whom you've worked with in the past. Then, if you can, reach out to people a step above them- supervisors, business managers or possibly a VP (if the person has time!). Papa Bears start right at the top and expect to connect to the Company Presidents or CEO's. Or they try and connect with people they don't know, assuming that the person will take the time to figure out who they are.
Papa Bears also have a tendency to overburden their networks. It's not OK to expect a recruiter to spend 30 minutes of unscheduled time on the phone, discussing your qualifications or resume ideas...for the second time. Nor is it acceptable to email a contact every other day to see if they have any job leads or additional people for you to contact. Recently, I had a job seeker tell me that she wouldn't take "no" for an answer when her request for an informational interview was refused...not OK!
On the other hand, we have the seekers who are too hesitant to ask for help- we'll call them the Mama Bears. For Mama Bears, the notion of picking up the phone or emailing their resume to a colleague is just too much, as they fear they will be "bothering" others. As long as the feeling is mutual, there's nothing wrong with contacting people you know and respect and let them know you're looking for a job. Ask if they know anyone at ABC Company, where you are trying to land a job. Make a list and keep track of whom you contact (and how it results!) is an organized way of managing your search.
Mama Bears are the same people who assume that if they apply for enough jobs online, someone will contact them. Unfortunately, this is not the case in today's market. Mama Bears need to learn that getting out of the house and meeting new people is more likely to lead to a job than crossing your fingers with the hopes that a hiring manager or recruiter will call.
It takes time and practice to learn the ways of the Goldilocks, who gets it "just right". By no means are we suggesting that you break into someone's house and steal their food or try out their furniture! Rather, it is suggested that you test out both ends of the spectrum and see what works for you to find that "happy medium" between aggressive and a pushover.
At SSI, we are offering Outplacement assistance to our applicants- one of the topics we cover is networking. We coach people on how to do this, the right way. If you feel this is an issue that you require assistance, contact SSI and we'll see what we can do!
Some articles of interest on this topic:
http://web.mit.edu/career/www/workshops/networking/etiquette.html
http://hotjobs.yahoo.com/networking/Will_Social_Networking_Get_You_a_Job__20060911-082016.html?subtopic=Networking+Tips
http://kevin.lexblog.com/2008/08/articles/social-networking-1/social-networking-etiquette-connect-like-you-mean-it/
Labels: etiquette, networking, outplacement